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| 7 Steps For Choosing The Best Marketing Agency For Lawyers |
1. Identify Clear Marketing
Objectives:
The first step is to make an internal assessment and
identify the objectives you hope to achieve by hiring a marketing advisor. Try
to set quantifiable goals like the number of leads you want to target during a
specified time period. Legal firm owners must also evaluate the increase in
revenue they desire over a fixed time frame. Make sure that the objectives you
define are realistic and attainable. This will help you in identifying the kind
of questions you will need to ask potential candidates.
2. Shortlist Agencies With Experience
Of Working With Lawyers:
Once you have listed out your goals, the next step is to
find some suitable marketing agencies. It will always be sensible to choose
companies which have prior experience of working with attorneys. Such agencies
will be familiar with the challenges associated with the task and will know
what strategies will be most effective. They will be aware of the best
practices for designing a law firm website and the white hat SEO tactics that
will help improve the online visibility of the attorney interface.
3. Check The Kind Of Services
Provided By The Marketers:
Digital marketing is a varied field with many facets. It is
not only limited to search engine optimization. It will be pertinent to check
the kind of services the shortlisted agencies provide. Find out whether they
can conduct social media marketing or run display ad campaigns efficiently or
not. Professional law firm internet marketing advisors must be able to handle
organic aspects like SEO as well as paid promotional campaigns equally
well.
4. Research The Agencies’ Work And
Reporting Procedures:
In order to choose the best marketing agency for lawyers, it
is essential to know the kind of work and reporting procedures used by
different firms. This will help in knowing how the marketers will discharge the
day to day functions related to the project. Conduct inquiries about how
project details are communicated by the company. Ask whether a dedicated
manager is appointed for law firm marketing projects or not. It will also be
pertinent to know how the agency can be contacted during an emergency.
5. Invite Agencies For Discussions:
Firm owners, by now, will have a significant idea about all
the shortlisted companies’ skills and expertise. They must now invite all of
them, one by one for discussions. Reputed agencies will come fully prepared and
will have ready answers to most of the questions. Some of them will also come armed
with presentations showing how they run promotional campaigns for legal
businesses. This is the time when attorneys must ask for testimonials and other
proofs of work. This will be helpful in identifying a couple of suitable
agencies from all the candidates.
6. Compare The Fee Structure:
Another important point to consider is which agency can be
hired within the limitations of the law firm’s marketing budget. Compare the
fee structure of the companies and find out what kinds of payment plans they
offer. Check what kind of expenses are involved if you require to scale up the
services at short notice. Choose a firm which quotes a reasonable price and has
a good reputation.
7. Make A Limited Period Commitment:
Sign an agreement with the marketing firm and ensure that
all necessary clauses are included in it. Initially, it will not be sensible to
hire the professionals for a long period. Instead, make a limited period
commitment and engage the marketers for a few months. Once you are satisfied
with their service, you can always extend the contract.
Conclusion:
The entire digital promotional strategy for attorneys rest
on their choice of the marketing agency
for lawyers. The steps mentioned in this article will help legal
professionals select a company which is ideal for fulfilling their needs.
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