Here Is How You Should Market Your Real Estate Business By Working From Home

Despite the hit to the economy due to the COVID-19 pandemic, demand for housing is still incredibly strong. Strategies such as employing virtual technology, staging, and moving out can help real estate agents in this age of social distancing.

Here are some of the insights as per the report by the National Association of Realtors:

Here Is How You Should Market Your Real Estate Business By Working From Home

● 44% of all home buying processes start online

● 36% of people look at online videos in their home search

● 58% of all buyers find their home on a mobile device

It shows that your existing and potential clients prefer digital platforms to search for a home, and they expect you to be there.

During the coronavirus pandemic, real estate agents have found ways to sell homes while staying safe. Here is a list of six essential real estate marketing ideas to help ensure your business stands out while working from home.

1- Build A Consistent Marketing Plan

Your marketing plan should clearly define the direction of your real estate business.

The best real estate marketing plan should include the following:

● Marketing Goals: Create a layout of how you will achieve your marketing goals. For example, one of the goals is to get 30% more seller clients than last year. In this case, you can include email marketing as a strategy to reach your target clients.

● Create Buyer Persona:  Understand your target audience. Figure out if they are first home buyers or renters. Your buyer persona should include this information along with age, demographics, gender, etc.

● Know Your Geographic Area: Use demographic data to attract new leads that live or are relocating to your area.

● Analyze Market Competition: Analyzing the best and the worst of your competitors will help you figure out what works for them. Then, you can shift your activities accordingly for better results.

2- Create A Professional Website

The first interaction between you and your clients mostly happens through your business website.

Create a website to list all of your properties. Optimize it by location, neighborhood, and other relevant keywords.

An SEO-focused website will help your prospective clients to find your properties through a search engine.

3- Take The Help Of Affiliate Marketing

Affiliate marketing is one of the best ways to sell your properties. Websites like 100commissionrealestate offer 100% commission to agents who help them sell their properties. You can also adopt a similar model to sell your properties.

One of the best advantages that affiliate marketing offers is that you don’t need to pay any money to the agents until they actually complete a deal. This is one of the easiest ways to grow your business.

4- Engage Your Business On Social Media

Real estate social media marketing is essential for realtors to reach out to their target audience. Social media marketing allows them to engage and connect with their customers and prospects.

● Instagram: Post photos and videos of real estate on your Instagram page. Interact with others by searching for trending hashtags and analyze the actions of your competitors to get ideas.

Here Is How You Should Market Your Real Estate Business By Working From Home

● Facebook: Use Facebook to advertise your real estate business online. First, prepare your ad campaign, which corresponds to the main objective of your ad. At the ad set level, decide the budget, define your target, placement, and bid settings. In the end, add creative aspects of your ad, such as title, copy, image, and call-to-action-buttons.

Here Is How You Should Market Your Real Estate Business By Working From Home

● Twitter: Use the Twitter search tool to find popular hashtags that you can use in your posts. It also helps find relevant posts to comment on, like, or to interact with other popular agents and potential buyers.

Here Is How You Should Market Your Real Estate Business By Working From Home

5- Add Social Sharing On Property Pages

Home shoppers are usually eager to share top housing pictures and blog posts with friends and family. Thus, adding social sharing buttons on your pages makes it quick and easy for your potential clients to share your listed properties on multiple platforms.

Either place these buttons at the bottom of the page or have them floating on the website.

Adding social sharing buttons on your property page also helps to increase the visibility of your website on search engines, and thus, increases organic traffic.

6- Make Yourself Easy To Contact

The contact form is the beginning of your relationship with your potential clients. Make sure to put your contact information on every page of your website.

Try to keep your contact information short, sweet, and to the point without adding too many barriers between the potential clients and the contact information that they want.

Users who visit your contact us page generally want to learn more about you. Think about how you want your contact information copy to reflect your brand. If your clients are casual, fun-loving, consider a light-hearted tone for your contact information.

Here Is How You Should Market Your Real Estate Business By Working From Home

7- Create A Virtual Tour

Considering the current scenario, a video walkthrough of a property is a must.

Various online software facilitates a virtual home tour. Zillow 3D Home is one such app that allows you to upload home tours to boost your listings. Some other tools that help create 3D virtual tours, property scans, and live tours are Matterport, Cupix, and EyeSpy360.

Final Thoughts

The real estate industry is a profitable market that offers various opportunities for realtors to increase their income. On one hand, some platforms let real estate agents avail 100% commission. On the other hand, social media marketing allows agents to promote their real estate business.

Making the best use of  marketing channels such as email marketing, online advertising, affiliate marketing, and social media content marketing, you can differentiate your agency from the competition. As you leverage these marketing ideas to your advantage, you will start generating more leads, sales, and revenue.